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How much should cost a medical consultation? A marketing analysis from the viewpoint of health sector in Brazil
(Taylor and Francis Ltd., 2016)
The health sector has undergone profound changes regarding their business model. Today there are strong pressures for lower prices, which resulted from an increasingly competitive market that seeks to optimize resources. ...
Health sector reform in Brazil: a case study of inequity
(SAGE Publications, 2018)
Health policy in the concertacion era (1990-2010): Reforms the chilean way
(Elsevier, 2017)
The Chilean health system has experienced important transformations in the last decades with a
neoliberal turn to privatization of the health insurance and healthcare market since the Pinochet reforms
of the 1980s. During ...
Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
(Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración, 2012-06-19)
The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative ...
La calidad como factor del marketing de servicios en relación a la decisión de compra de seguros Oncológicos privados en hombres y mujeres de 25 a 60 años de NSE AB de Lima MetropolitanaFactors of service marketing: quality of service and physical and personal evidence in relation to the decision to purchase private oncological insurance in men and women between 25 and 60 years of NSE AB of Lima
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
La calidad como factor del marketing de servicios en relación a la decisión de compra de seguros Oncológicos privados en hombres y mujeres de 25 a 60 años de NSE AB de Lima Metropolitana
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019-12-27)
En general el tema de investigación sobre la calidad del servicio en relación a la decisión de compra de seguros Oncológicos privados, se desarrollarán los siguientes conceptos: El primero alude al Marketing de servicios, ...
Social medicalization and alternative and complementary medicine: the pluralization of health services in the Brazilian Unified Health System
(Faculdade de Saúde Pública da Universidade de São Paulo, 2008)
BPM-SCRUM Integrated Model with Digital Marketing to Increase Patient Recruitment Rate in Mental Health Services
(Universidad de LimaPE, 2022)
In a pre-pandemic scenario, 350 million people in the world suffer from depression, 60% of whom do not receive treatment. In Peru, every 22 minutes someone tries to take his or her own life. In the world, 800 000 people ...