The scope of this article is to explore the transaction profitability of frequent and sporadic buyers in the e-commerce arena. Evidence in relationship marketing literature stressing the impact of purchase frequency on ...

The rapid process of globalization experienced by nations creates the need to improve their political and trade relations not only with other countries in the hemisphere, but mainly with the greatest world power USA through ...

Electronic commerce is a relatively new phenomenon. Its rapid expansion since the mid-1990s has drawn attention to the impact it will have on promoting trade, economic growth and development. In addition to the many ...

In the research work to opt for the title of administrator of companies, we talk about the Characterization of the mipymes of endowments in the Kennedy locality versus e-commerce, since it is clear that organizations need ...

Consumer satisfaction and loyalty are issues of utmost importance to marketing studies. In addition, the achievement of performance goals is presented as a matter of great importance for organizations. In this context, it ...

As mobile applications increase in popularity, the issue of how to build viable business models for the m-commerce industry is becoming a clear priority for both organizations and researchers. In order to address this ...

This document pretend to make a reflection about of use of e-commerce by part of small and medium enterprises (SMEs) located in Bogota, Colombia, based on the collection of secondary data (already developed in ...