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Between two worlds: an ethnographic study of gay consumer culture in Rio de Janeiro
(ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2012-06-01)
It is not easy to study socially marginalized groups such as gays, ethnic minorities, and others. This is, however, an extremely relevant topic in the consumer behavior area since the status of members of a modern consumer ...
Condiciones turísticas que presenta el distrito de Trujillo para el desarrollo del turismo gay
(Universidad Nacional de TrujilloPE, 2019)
El presente documento tiene como finalidad determinar las condiciones turísticas que presenta el distrito de Trujillo para el desarrollo del turismo gay, tomando como criterio de clasificación el turismo orientado a la ...
Da 'invenção' da homossexualidade ao discurso das posses: uma análise interpretativa da identidade homossexual
(2009)
The study of the behavior of socially marginalized groups such as gays, Afro-descendents, slum dwellers and others is not easy but is extremely relevant to the consumer behavior field. Most studies about these groups focus ...
Brazilian gays: understanding the construction of the homosexual identity through consumptionConsumo entre gays: compreendendo a construção da identidade homossexual através do consumo
(Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas, 2006)
Consuming My Way Gay: An Autoethnographic Account of Coming Out as Consumptive Pedagogy
(SAGE, 2012)
As members of consumerist societies, we are socialized into what it means to be good citizens and participate in society through our consumption. For many, this is taught in the home, yet for lesbian, gay, bisexual, ...
Consuming My Way Gay: An Autoethnographic Account of Coming Out as Consumptive Pedagogy
(SAGE, 2012)
As members of consumerist societies, we are socialized into what it means to be good citizens and participate in society through our consumption. For many, this is taught in the home, yet for lesbian, gay, bisexual, ...
Homens distintos: consumo, construção do corpo e identidade gay viril
(Pontifícia Universidade Católica do Rio Grande do SulPorto Alegre, 2013)
The goal of this dissertation is to analyze consumption, body building and the identity of individuals who identify with a gay identity. To this end, we conducted an ethnographic research and sought input on the theoretical ...
Homens distintos: consumo, construção do corpo e identidade gay viril
(Pontifícia Universidade Católica do Rio Grande do SulPorto Alegre, 2013)
The goal of this dissertation is to analyze consumption, body building and the identity of individuals who identify with a gay identity. To this end, we conducted an ethnographic research and sought input on the theoretical ...
¿La ropa gay existe? : incidencia de la orientación sexual de hombres gay en el relacionamiento con marcas de ropa en Medellín, Colombia
(Universidad EAFITMaestría en MercadeoEscuela de Administración. Departamento de MercadeoMedellín, 2022)
Gay male consumers represent a niche market with high purchasing power, which is attractive to businesses and brands, especially in the fashion industry. In addition, this sexual collective shows greater loyalty to ...
Diacronía y miradas cruzadas en torno a las representaciones de lo masculino en la pornografía gay entre 1980 y 2015
(Universidad Nacional de Rosario. Facultad de Humanidades y Artes. Centro de Estudios de Teoría y Crítica Literaria., 2019)