Buscar
Mostrando ítems 1-10 de 452
Tradition and modernity side-by-side: experiential tourism among Quechua communities
(Routledge, 2019-03-20)
Experiential tourism can be a catalyst for enhancing the wellbeing of indigenous communities. Yet, experiential tourism is a conundrum as cultural adaption to increase tourists’ satisfaction can threaten authenticity. This ...
Tradition and modernity side-by-side: experiential tourism among Quechua communities
(Routledge, 2019-03-20)
Experiential tourism can be a catalyst for enhancing the wellbeing of indigenous communities. Yet, experiential tourism is a conundrum as cultural adaption to increase tourists’ satisfaction can threaten authenticity. This ...
Tradition and modernity side-by-side: experiential tourism among Quechua communities
(Routledge, 2019-03-20)
Experiential tourism can be a catalyst for enhancing the wellbeing of indigenous communities. Yet, experiential tourism is a conundrum as cultural adaption to increase tourists’ satisfaction can threaten authenticity. This ...
El marketing olfativo como esencia de la marca Desigual
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-08-11)
El marketing sensorial es considerado como una estrategia de mercadeo que intenta
estimular nuestros sentidos. La mayoría de las marcas peruanas ahora tratan de conquistar
a los consumidores y retenerlos ya que cada día ...
La experiencia del consumidor y su relación con la satisfacción en la categoría de restaurantes temáticosMarketing experiential and its impact on satisfaction in the category of thematic restaurants
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
Acciones alternas de promoción a través del punto de venta en relación con la satisfacción del cliente en restaurantes temáticos de Lima MetropolitanaExperiential marketing strategies in relation to consumer satisfaction in thematic restaurants of Lima
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
Narco-marketing as a strategy for local tourism development
(Associacao Iberica de Sistemas e Tecnologias de Informacao, 2020-10)
In recent years, there has been a growing tourist interest in visiting places related to drug cartels in Latin America, where visitors passionately enjoy stories of drug traffickers. This article defines narco-marketing ...
Dimensiones del marketing experiencial en relación a la satisfacción del consumidor en los restaurantes temáticos de la cultura americana por consumidores de 15 a 35 años de edad de Lima MetropolitanaDimensions of experiential marketing in relation to consumer satisfaction in American culture theme restaurants by consumers aged 15 to 35 in Metropolitan Lima
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
Ruta de la Seda
(Universidad Católica de Pereira, 2019)
Influencia de las estrategias del marketing experiencial en la satisfacción de las mujeres millennials que acuden a tiendas retail de belleza en Lima MetropolitanaInfluence of experiential marketing strategies on the satisfaction of millennial women who go to retail beauty stores in Metropolitan Lima
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)