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Como se constrói uma 'reputação corporativa'?
(2008-03-03)
Este trabalho teve por objetivo investigar o tema 'Reputação Corporativa' nas suas mais diversas abordagens, assim procuramos responder qual é o conceito de reputação, ou quais são os seus diferentes conceitos, e como ela ...
CSR Actions in companies and perception of their reputation by managers: analysis in the rural area of an emerging country in the banking sector
(MDPICH, 2018-03-22)
This paper tests, from a managerial point of view, the influence of Corporate Social Responsibility (CSR) actions directed towards health and environmental matters over the perception of a company’s reputation. The literature ...
Reputación interna de la Dirección Ambiental Regional BRUT de la CVC
(Universidad Católica de Pereira, 2018-01-27)
Resumen: La reputación corporativa es uno de los activos intangibles más relevantes en las organizaciones y una de sus variables determinantes es la reputación interna. Para el caso de este estudio, se analizó la reputación ...
The Influence of Heuristic judgments in Social Media on Corporate Reputation: A Study in Spanish Leader Companies
rom a corporate-side perspective, the communication of reputational actions and news of companies becomes critical for success. However, in communication, business, and management studies, heuristics can be understood as ...
Reputational loss: a negative effect of corporate social irresponsibility
(2020-12-16)
No ambiente corporativo extremamente globalizado e competitivo em que vivemos hoje em dia, a reputação de uma empresa tem um papel crucial na atração de clientes e parceiros. Responsabilidade social corporativa contribui ...
Corporate social responsibility and stakeholder strategies: an impact in risk management
(Techmind Research SocietyCA, 2014-02-28)
Nowdays, Corporate social responsibility has been studied by several authors, some of them focus in stakeholder theory, which has been proposed by many authors such as Freeman, 1984; Mitchell et al., 1997; Kaptein and Van ...
CSR Actions in companies and perception of their reputation by managers: analysis in the rural area of an emerging country in the banking sector
(MDPICH, 2018-03-22)
This paper tests, from a managerial point of view, the influence of Corporate Social Responsibility (CSR) actions directed towards health and environmental matters over the perception of a company’s reputation. The literature ...