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Sistemas pecuários patronais e não patronais: uma perspectiva comparada do produto e aceitação pelo mercado consumidor
(Universidade Federal de Santa MariaBrasilAgronomiaUFSMPrograma de Pós-Graduação em AgronegóciosUFSM Palmeira das Missões, 2022-01-21)
The complexity of the rural environment is due, in large part, to the heterogeneity of production systems and, within these systems, it is possible to classify them by the use or not of paid labor within the properties. ...
Espetáculos e espontaneidade: um estudo sobre experiências de consumo no turismo
(Universidade do Vale do Rio dos Sinos, 2017-04-20)
The consumption experience studies lie on two different streams. The first one, supported by the experiential marketing, states that the interaction with consumers must be filled with constant stimulations that generates ...
Espetáculos e espontaneidade: um estudo sobre experiências de consumo no turismo
(Universidade do Vale do Rio dos Sinos, 2017-04-20)
The consumption experience studies lie on two different streams. The first one, supported by the experiential marketing, states that the interaction with consumers must be filled with constant stimulations that generates ...
Os reflexos das ações de marketing no comportamento de consumo de classes populares no Brasil
(Universidade do Vale do Rio dos Sinos, 2018-08-23)
The importance of studying the consumer behaviour at the bottom of the pyramid has increased in the past decades because of the growth of the population with surplus resources in the world. In order to be able to do business ...
As consequências da satisfação do consumidor em contextos de falha e recuperação de serviços online: um estudo intercultural em países emergentes
(Universidade do Vale do Rio dos Sinos, 2013-03-05)
This research presents an investigation about service failure and problems faced by consumers when shopping virtually, in order to extend the field of study on service marketing. Considering the growth in the access to ...
As consequências da satisfação do consumidor em contextos de falha e recuperação de serviços online: um estudo intercultural em países emergentes
(Universidade do Vale do Rio dos Sinos, 2013-03-05)
This research presents an investigation about service failure and problems faced by consumers when shopping virtually, in order to extend the field of study on service marketing. Considering the growth in the access to ...
Estudo da percepção dos clientes de serviços tecnológicos no setor eletroeletrônico brasileiro
(Universidade Federal de Santa MariaBrasilEngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de ProcessosCentro de Tecnologia, 2021-11-03)
Brazil is considered one of the 50 most entrepreneurial economies in the world according to the Global Entrepreneurship Research Association report (2019/20). And the services segment stands out for its intense use of ...
Relações entre consumo e responsabilidade social corporativa: estudo cross-cultural no setor de transporte aéreo
(Universidade Federal de Santa MariaBRAdministraçãoUFSMPrograma de Pós-Graduação em Administração, 2012-06-22)
What makes globalization more challenging is the fact that, even when connected, the differences still
exist between people, which seems not to be left alternative but to investigate their national cutltures
to draw its ...
A influência do etnocentrismo na percepção do consumer innovativeness
(Universidade do Vale do Rio dos Sinos, 2015-11-23)
From the assumption that we are in touch with markets that increasingly demand a better knowledge about the consumers, this research primarily aims to analyze the influence of gaucho ethnocentrism in the process of perception ...