Mostrando ítems 1-10 de 1030
Formatos de varejo de alimentos: um estudo sobre as preferências do consumidor.
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP, 2005-11-17)
The intention of this work is to study the consumer behavior in the choice of retail to purchase food. Being more specific, the work has the objective to identify the profile of the consumers who frequent diverses food ...
Comportamento de compra do consumidor no varejo supermercadista: o caso de Mato Grosso
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP, 2010-08-24)
Nowadays, studies of consumer behavior are of great relevance. Understanding the factors that lead consumers to choose a particular product or brand over others makes marketers continually seek answers to the needs of these ...
Comportamento do consumidor de alimentos: uma análise do consumo de carnes em São Paulo
(Universidade Federal de São CarlosBRUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEP, 2013-02-27)
The meat production chain is a major agro-industrial chains in Brazil and also in the world. Its survival is fundamentally based on its ability to generate and sustain competitive advantage, resulting in value to the final ...
El modelo de negocios de Groupon y su atractivo para la generación Y.
(Universidad de San Andrés. Escuela de Administración y Negocios, 2013)
The Impact of Cognitive-Affective Content on Advertising Messages in Consumer Attitudes and Behavioral Intentions: The Dual Cognitive-Affective Model (DMAC)-Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)
Um estudo dos determinantes ao comportamento pró-ambiental de professores universitários
(Universidade Federal de Santa MariaBRAdministraçãoUFSMPrograma de Pós-Graduação em Administração, 2011-04-13)
With the growing pressures of social actors on the degradation of the environment and that this has direct influence on quality of life, called the growing environmental movement. Committed to this movement, the eco-consumer ...
Diamonds are a girl’s best friend : consumo conspicuo y género
(Universidad de San Andrés. Departamento de Economía, 2011)
Actitud, comportamiento e intención de compra de los consumidores finales hacia la publicidad en redes sociales de productos farmacéuticos OTC en San Borja, Lima. Caso aplicado: MiFarma, Inkafarma, Boticas y Salud y Universal.Attitudes, behavior and purchase intention of the consumers towards social media advertisement of pharmaceutical products OTC in San Borja, Lima. Case applied to: MiFarma, Inkafarma, Boticas y Salud and Universal
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019)
Fatores que influenciam o comportamento do consumidor de edificações sustentáveis: um estudo exploratório no contexto brasileiro
(Universidade Federal de São CarlosUFSCarPrograma de Pós-Graduação em Engenharia de Produção - PPGEPCâmpus São Carlos, 2018-06-13)
The study of green buildings consumer behavior, despite its importance, has been a subject little explored in the academic literature. However, a better understanding of this matter can generate greater industry interest, ...
A BLP demand estimation for an Argentinian food industry : heterogeneity of preferences and welfare impact of changes in market structure
(Universidad de San Andrés. Departamento de Economía, 2016-07)
This paper analyzes the demand of frozen fried potatoes in an important city of Argentina, Mar del Plata, and the effect of changes in market structure on consumer welfare. We find that high income individuals are more ...