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Drivers of local food consumption: a comparative study.
Purpose The purpose of this paper is to empirically explore antecedents of local food purchase intention in two food producing countries with different cultural backgrounds. Design/methodology/approach An online survey was ...
The Impact of cognitive-affective content on advertising messages in consumer attitudes and behavioral intentions : the dual cognitive-affective model (DMAC)
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2005-07-01)
In advertising, two important theoretical approaches, cognitive and affective, explain how consumer attitudes and behavioral intentions are affected by message content. However, the effects of cognitive and affective content ...
Attitudes and misconceptions towards sharks and shark meat consumption along the Peruvian coast
(Public Library of Science, 2018)
Misconceptions, lack of knowledge, and negative attitudes towards sharks act as barriers preventing actions required to tackle threats to shark populations, limiting the success of global shark conservation initiatives. ...
Attitudes toward credit and finances among college students in Brazil and the United States
(Journal of Business Theory and Practice, 2013-03)
Although research on credit card debt in developed countries has identified predictors of debt among college students, it is unknown whether these same predictors apply in emerging markets, such as Brazil. To examine this ...
The Impact of Cognitive-Affective Content on Advertising Messages in Consumer Attitudes and Behavioral Intentions: The Dual Cognitive-Affective Model (DMAC)-Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)
Citizens’ attitudes and perceptions towards genetically modified food in Chile: Special emphasis in CRISPR technologyCitizens’ attitudes and perceptions towards genetically modified food in Chile: Special emphasis in CRISPR technology
(Faculty of Veterinary Sciences - Universidad Austral de Chile, 2022)
Apelos racionais e emocionais na propaganda de medicamentos de prescrição: estudo de um remédio para emagrecer
(Associação Brasileira de Pós-Graduação em Saúde Coletiva, 2008)
A propaganda Direta ao Consumidor (DC) de medicamentos encoraja as pessoas a perguntar aos médicos por determinados medicamentos e tratamentos que requerem prescrição médica. Para aumentar o poder persuasivo, modelos de ...