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Customer churn prediction for web browsers
In the competitive web browser market, identifying potential churners is critical to decreasing the loss of existing customers. Churn prediction based on customer behaviors plays a vital role in customer retention strategies. ...
Predicting customer abandonment in recurrent neural networks using short-term memory
(Elsevier, 2023)
Customer retention, a critical business priority, has become a growing concern, especially in the telecommunications industry. This study addresses the need to anticipate and understand customer churn through the application ...
Customer Experience e Customer Health Score de clientes SaaS: uma análise da parametrização das métricas que influenciam o Customer Churn
Apesar da rotatividade de clientes, ou Customer Churn, nas indústrias de serviços ter sido estudada extensivamente, o Software as a Service ainda não representa um foco específico de pesquisas acadêmicas especialmente no ...
Profit-based churn prediction based on Minimax Probability Machines
(Elsevier, 2020)
In this paper, we propose three novel profit-driven strategies for churn prediction. Our proposals extend the ideas of the Minimax Probability Machine, a robust optimization approach for binary classification that maximizes ...
Modelagens preditivas de Churn: o caso do Banco do Brasil
(Universidade do Vale do Rio dos Sinos, 2019-07-31)
This study aimed to compare predictive models for customer identification of a financial institution that tend to churn phenomenon. The loss or abandonment of customers, even in a partial perspective (dehydration), represents ...
Modelagens preditivas de Churn: o caso do Banco do Brasil
(Universidade do Vale do Rio dos Sinos, 2019-07-31)
This study aimed to compare predictive models for customer identification of a financial institution that tend to churn phenomenon. The loss or abandonment of customers, even in a partial perspective (dehydration), represents ...
Random forest aplicado na análise de churn: comparação do ajuste com dados completos versus ajuste em estratos definidos por variável categórica
(Universidade Federal de Minas GeraisBrasilICX - DEPARTAMENTO DE ESTATÍSTICAPrograma de Pós-Graduação em EstatísticaUFMG, 2023-03-30)
Customer churn, also known as customer turnover, is the loss of existing customers to competitors. It occurs when a customer decides to switch from one company's product or service to another. In order to thrive, companies ...
Customer churn prediction in insurance industries : a multiproduct aproach
(Universidad EAFITMaestría en Ciencias en FinanzasEscuela de Economía y FinanzasMedellín, 2020)
Customers in the insurance industry usually have multiple products under the same company. Due to the importance of costumers and the increase of quality and satisfaction given in services, churn prediction for multiproduct ...
Profit-based feature selection using support vector machines - General framework and an application for customer retention
(Elsevier, 2015)
Churn prediction is an important application of classification models that identify those customers most likely to attrite based on their respective characteristics described by e.g. socio-demographic and behavioral ...