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Online advertising: how the consumer goods speaks to women
(Universidad del Zulia, 2019)
Culture and consumption: a theoretical account of the structure and movement of the cultural meaning of consumer goodsCultura e consumo: uma explicação teórica da estrutura e do movimento do significado cultural dos bens de consumo
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2007)
Consumer confidence and consumption: empirical evidence from Chile
(2019)
This paper examines whether consumer confidence forecasts future consumption in Chile. The results show that consumer confidence indicators are positively related to consumption growth during the month following the ...
The impact of corporate social responsibility on the Peruvian consumer’s purchasing behavior
(2015-10-28)
This exploratory research aims to find out the extent to which Corporate Social Responsibility (CSR) impacts the purchasing behavior of Peruvian consumers when it comes to convenience food products. The study includes ...
Lista de rubros de la NAUCA para los cuales no se han acordado niveles arancelarios uniformes al 14 de febrero de 1961
(CEPAL, Sede Subregional en México, 2017)
Involvement of the consumer in the product development processes: a qualitative study of consumer goods companiesParticipación del consumidor in procesos de desarrollo de productos: un estudio cualitativo con empresas de biene de consumoEnvolvimento do Consumidor em Processos de Desenvolvimento de Produtos: um Estudo Qualitativo Junto a Empresas de Bens de Consumo
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2010)
The impact of price expectations on consumer's behavior in frequently purchased goods markets: empirical evidence and implications
(2014-04-30)
Este trabalho investiga como os padrões de compras de consumidores de bens estocáveis são afetados por suas expectativas de preços. Usando um modelo dinâmico padrão de maximização da utilidade, deriva-se uma expressão ...
Consumption of luxury goods in Brazil: purchasing motives and values of Brazilian consumers and implications for marketing
(2016-02-29)
Aiming at success in the currently challenging Brazilian market, luxury firms must consider a number of factors. Not only the adaptation to certain economic and political conditions but also the understanding of Brazilian ...