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Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
This research seeks to examine the relationship between perceived quality, brand loyalty and brand image with respect to the purchase intent in an audience of young Lima college students who are between 17 and 24 years ...
Social Media Influencers vs. Brand Ambassador for Brand Image
(Universidad del Zulia, 2019)
The falling in love with the brand: A study on automotive products
(Universidad del Zulia, 2019)
Brand image, brand communication, brand attachment y product irreplaceability en relación al brand loyalty en la categoría telefonía hogar.Brand image, brand communication, brand attachment and product irreplaceability in relation to brand loyalty in the home telephony category.
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2022)
Attributes of Products and Brand Image as a Basis for Purchase Decision
(Universidad del Zulia, 2019)
Purchasing decision using mediation of trust in product quality and brand image
(Universidad del Zulia, 2019)
Brand image co-creation and individual identity extension in online environments: a Facebook investigation
(2014-03-14)
In this thesis I investigate the extent to which companies can build a more communal environment out of their fan pages while also evaluating the corresponding brand value that may come from having such a communal environment. ...
As estratégias de comunicação na construção do imaginário da marca Ray Ban
(Universidade Federal de Santa MariaCentro de Ciências Sociais e Humanas, 2015-12-18)
This paper studies the communication strategies of the brand Ray Ban and its role in building the imaginary brand, through cartographic perspective. The focus of this analysis is the imaginary plateaus brand and communication. ...