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A prospective study on the dimensions of global brands, brand equity and brand value
(2016-02)
This doctoral thesis is about global brands under several perspectives, starting this study with and overview on the matter, followed by a 'step ahead' in the conceptualization of brand equity and brand value. As the global ...
Brand Equity (Brand Awareness, Brand Association y Perceived Quality) y Brand Personality en relacion a Brand Loyalty en la categoría de sportswear de Lima Metropolitana
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-11-07)
Cada vez más el término Brand Equity es importante en diversas categorías, de este modo, las compañías buscan construir uno sólido. Asimismo, el Brand Personality en este fenómeno es relevante, pues está relacionado con ...
Brand equity of Lahore Fort as a tourism destination brandBrand equity del Fuerte Lahore como una marca de destino turísticoBrand equity do Forte Lahore como uma marca de destino turístico
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2015)
O impacto da experiência de marca em brand equity baseado no consumidor e a personalidade da marca como variável mediadora
(2020-05)
Considerando a possibilidade de construir marcas mais valiosas por meio do branding experiencial, este trabalho aborda a “Experiência de marca”, contextualizada como respostas sensoriais, afetivas, cognitivas, sociais e ...
Brand equity evolution: a system dynamics model
(Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2009)
One of the greatest challenges in brand management lies in monitoring brand equity over time. This paper aims to present a simulation model able to represent this evolution. The model was drawn on brand equity concepts ...
Modelos de avaliação de marcaModelos de avaliação de marca
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2000)
Brand Equity de los Homecenter y su relación con la intención de compra de pinturas aplicado a hombres del NSE C entre los 36-45 años en Lima MetropolitanaBrand Equity of the Homecenter and their relationship with the purchase intention in paintings applied to men of the NSE C among the 36-45 years of Metropolitan Lima
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019)
Brand Equity de los Homecenter y su relación con la intención de compra de pinturas aplicado a hombres del NSE C entre los 36-45 años en Lima Metropolitana
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019-07-02)
El propósito de esta investigación es encontrar la relación entre el Brand Equity e la intención de compra en los Homecenter con la categoría de pinturas látex, en hombres de 36 a 45 años, del nivel socioeconómico C en ...
Student-based brand equity in the business schools sector: An exploratory study
(CENTRUM PublishingPE, 2019)
Perceived Quality, Brand Image and Brand Loyalty in the Purchase Intent of Smartphones in College Students
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
This research seeks to examine the relationship between perceived quality, brand loyalty and brand image with respect to the purchase intent in an audience of young Lima college students who are between 17 and 24 years ...