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A bibliometric analysis of the Base/Bottom of the Pyramid research
(IOS Press, 2020)
The concept of the Base/Bottom of the pyramid (BoP), since its first use in the early 2000 s, has been used by researchers and practitioners alike. The past 16 years has witnessed a significant increase in output of published ...
Consumption at the bottom of the pyramid: current state of research and suggestions for future study
(University Library System - University of Pittsburgh, 2021)
Rethinking the bottom of the pyramid: a critical perspective from an emerging economy
(Sage Publications Inc, 2017-09)
Drawing upon the decolonial theorizing from Latin America, this article examines the odd trajectory of globalization of the bottom-of-pyramid (BoP) approach. Rather than a future-oriented cosmopolitan business design aimed ...
Socioeconomic characterization and as a consumer of the bottom´s of the pyramid inhabitantsCaracterización socioeconómica y como consumidor de los habitantes de la base de la pirámide
(Pereira : Universidad Tecnológica de PereiraFacultad de Ciencias Básicas, 2011)
Developing sustainable business models within BOP contexts: mobilizing native capability to cope with government programs
(Elsevier Sci Ltd, 2016-08-15)
Respective literatures on sustainable business models (SBMs) and the bottom of the pyramid (BOP) share the assumption that organizations can contribute to value creation for both business and society. The premise of a win ...
Reengenharia social: reconstruindo o BOP em novas bases sociais
(2012-06-29)
We propose a theoretical model that we call Social Reengineering where the four actors government, civil society, academia and companies operate in an interconnected way with actions to nudge the bottom of the pyramid to ...
Análisis de la lectura: Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market
(Universidad de Lima, Escuela de PosgradoPE, 2020)
Este artículo tiene como finalidad hacer un análisis del paper Brand Orientation as a Strategy That Influences the Adoption of Innovation in the Bottom of the Pyramid Market. Se analizó de manera detallada los principales ...
The long and winding road to the bottom of the pyramidO longo e tortuoso caminho em direção à base da pirâmide
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2007)
The bottom of the pyramid approach as an answer to terrorism
(Universidade Federal do Rio de janeiroBrasilInstituto COPPEAD de AdministraçãoUFRJ, 2019)