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O balanced scorecard e a gestão estratégica: estudo de caso em uma corporação de grande porte de Belo Horizonte
(Universidade Federal de Minas GeraisUFMG, 2005-06-30)
The Balanced Scorecard was initially developed as a measurement system that included nonfinancial indicators, besides the traditional accountancy and financial indicators. However, on later research, its creators, Kaplan ...