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Integración, consistencia y transparencia de la experiencia Omnicanal del consumidor con relación a la intención de compra en tiendas departamentales en la categoría de prendas de vestir
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-12-03)
Omnichannel retailers have received considerable attention from academics and professionals in recent years; however, its impacts on purchase intention and the results of the relationships between its variables are still ...
What is the influence of e-WOM on consumer’s attitudes and purchase intention regarding glamping services in Colombia?
(Universidad EIAIngeniería AdministrativaEscuela de Ciencias Económicas y AdministrativasEnvigado (Antioquia, Colombia), 2020)
ABSTRACT: This paper evaluates the influence of e-WOM on customer’s attitude and purchase
intention regarding glamping services in Colombia. This study was conducted using
information available on TripAdvisor about ...
Consumers’ sustainable online purchase behaviour during COVID-19 pandemic: the role of relational benefit and site commitment
(Emerald Publishing LimitedGB, 2022)
Purpose: This study aims to investigate the factors that influence the sustainable online purchase intentions of consumers during the COVID-19 pandemic. This study also examines the role of relational benefit and site ...
Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy
(MDPI, 2023)
The COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify ...
Purchase intent of an electronic product and online consumers reviews: an experiment on the internet
(International Journal of Advances in Management and Economics, 2017)
The main goal of this study is to empirically analyze a theoretical model that relates the motivating factors of purchase intent of an electronic product, in context where consumers are faced with online comments. The ...
Acceptance and purchase intention of irradiated foods in Brazil: Effect of positive information
(CENTRUM PublishingPE, 2019)
Analysis of Classification Algorithms for the Prediction of Purchase Intention in Electronic Commerce
The analysis focuses on data from an e-commerce retailer to identify the classification techniques for obtaining the best performances of validated classification algorithms. It is essential to highlight that this type of ...