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Influence me! Predicting links to influential users
(Springer, 2019-04)
In addition to being in contact with friends, online social networks are commonly used as a source of information, suggestions and recommendations from members of the community. Whenever we accept a suggestion or perform ...
La transparencia publicitaria en los influencers de las redes sociales
(2020-10)
Las redes sociales han contribuido a una nueva estrategia de marketing donde las marcas forjan alianzas con los influencers
de las redes sociales para generar contenido publicitario. Esta estrategia conocida como marketing ...
Ecuadorian influencers in the process of positioning your personal brandInfluencers ecuatorianos en el proceso de posicionamiento de su marca personal
(Universidad Internacional del Ecuador, extensión Guayaquil, 2020)
The Relationship of Chilean Minors with Brands and Influencers on Social Networks
This article presents the results of a study that sought to analyze the relationship between minors and brands on social media. The frequency with which minors search for or share information or subscribe to brand web pages ...
The Relationship of Chilean Minors with Brands and Influencers on Social Networks
This article presents the results of a study that sought to analyze the relationship between minors and brands on social media. The frequency with which minors search for or share information or subscribe to brand web pages ...
El influencer: herramienta clave en el contexto digital de la publicidad engañosa
En la actualidad, el influencer implica la traslación, la nueva versión del líder de opinión aplicado al medio online, aprovechando el potencial enorme demostrado por las redes sociales. Según el Estudio Anual de Redes ...
Influence Diagnostics for a Skew Extension of the Grubbs Measurement Error Model
(TAYLOR & FRANCIS INC, 2009)
Influence diagnostics methods are extended in this article to the Grubbs model when the unknown quantity x (latent variable) follows a skew-normal distribution. Diagnostic measures are derived from the case-deletion approach ...
Relational perspectives on leaders' influence behavior: the mediation of Western leader-member exchange and Chinese guanxi
(Sage Publications Inc, 2015-01)
To understand leader influence behavior in organizations, it is essential to understand how subordinates interpret the different influence strategies used by their superiors. In this study, we examine the effect of influence ...