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Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs.
The consolidation of retailers across markets has considerably altered the competitive dynamics between leading brand manufacturers and retailers. The era in which brand manufacturers dictate the game to compliant retailers ...
Marcas de supermercadoMarcas de supermercado
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 2001)
Branding Koiote: Construção de marca no setor de bebidas e eventos
(Florianópolis, SC, 2022)