Artículos de revistas
Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos
Fecha
2015-10-01Registro en:
01235923
Autor
Marquina Feldman, Percy
Reficco, Ezequiel
Institución
Resumen
The literature is inconclusive on the influence of corporate social responsibility (CSR)initiatives on consumer
behavior. This study examines the relationship between CSR and corporate abilities (CA) for Bogotá
consumers. It also seeks to estimate willingness to pay by consumers according to the presence of each
of these company management variables, and their trade-off in the act of purchasing. An experimental
design study was performed using a discrete choice modelto testthe relationship between CSR and CA on
consumer intention to purchase, and establish their willingness to pay (WTP) for specific social features.
Some CSR initiatives, along with some CA, had a significantinfluen