Dissertação
Identidade televisual: autopromocionalidade e autorreferencialidade
Fecha
2012-12-12Registro en:
MENEZES, Darciele Paula Marques. Identidade televisual: autopromocionalidade e autorreferencialidade. 2012. 100 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Santa Maria, Santa Maria, 2012.
Autor
Menezes, Darciele Paula Marques
Institución
Resumen
This dissertation proposes to examine the actions of self-promoting and self-referential
character undertaken by the television companies inside their own schedule, in order to
constitute yours identity and to promote yours image and trademark: in this somewhat circular
gear, usually use its communication and discursive device for their own benefit. Thus, the
research analyzes, in terms of a discursive semiotics, some of the procedures adopted by the
television companies to constitute its identity, to project its image and trademark and to
promote the quality of its products, in order to make public viewer loyal. This is a difficult
task, especially in the case of affiliated stations that need to develop this promotional process
in two directions, not always convergent: the head and its own network. To realize the
objectives, the research has as its object of study two sitcoms, The New Program (RGT, 2004)
and Off the Air (RBS TV, 2011), whose central theme is exactly the televisual production and
television companies backstages.