Función de las redes sociales en estrategias de comunicación. Experiencia jóvenes P, Risaralda.

Abstract

The statement made by the practitioner during the last half of 2012 in the project Jóvenes P, searched through communication strategies, mobilize a target audience and articulate the same in the virtual platform of Facebook, around the theme of Prevention and Promotion health. To arrive at an accurate diagnosis and determine the dynamics of production and appropriate management for building web content and positioning in the same project, proceeded to execute strategies based on Multimedia Communication and Communication for Development that will link aspects comprising the production and dissemination of information on virtual platforms and management of public relations with certain social networks.