bachelorThesis
Internacionalización de empresas colombianas : caso Ramo y Comapán
Fecha
2012Registro en:
TA 0017 2012
Autor
Pérez Osorio, Nelson David
Forero Montaña, Fabian Eduardo
Younes Díaz, Giselle
Institución
Resumen
Based on the analysis of different internationalization theories developed over the history and the study of internationalization of one of the largest and consolidated multinationals in industrial bread, cakes and pastries sector worldwide, the Mexican company Bimbo; the present study-work makes a series of recommendations on which is the best route and method to be considered by the two most important companies in Colombian this area, Productos Ramo and Comapán, in order to potentiate successfully their respective exports and also to be able to strengthen the domestic industry.