bachelorThesis
Estado actual del sector estratégico textil-confecciones e identificación de los escenarios de desarrollo alternativos
Autor
Acero Alfonso, Paola
Achury Penha, Diana Marcela
Bolivar Acero, Sandra
Institución
Resumen
To develop the next thesis, was applied the model of analysis structural of strategic sector and the identification of the alternatives scenarios to the enterprise of the sector textile-confection of Bogotá, in this, is described the current condition of the enterprises in Microeconomic and macroeconomic aspects, after is identified the performance, achievements and the viability. This investigation was made in two stages, the first stage, to correspond to the development of the AESE, consist of four phases: in the first , is evaluated the financial statements of the enterprises and the topics strategic to determine the grade of the strategic convergence into the sector, in the second is to execute the competitive scene to identify the Spaces of market isn’t attended that show opportunity of growth, in the third, is elaborated a diagnosis of the forces of the market, and to finalize is executed the study of competitors; and the second stage of the investigation is the prospecting analysis, consist of three steps: in the first, were extracted the topics strategic of the sector and their level of impact internal and external; in the second, is determined the influence that exert the actors that appear in the sector and finally through a Managerial vision that consider Social, political, economic and technological aspects are projected futures scenes each one with Probability of occurrence