Impacto de las grandes superficies en el mercado girardoteño

Abstract

After the arrival of superstores, supermarkets and traditional families, have committed their sustainability over the medium term, due to the deterioration in sales and lack of investment in working capital, deteriorated and its productivity and competitiveness.

Were taken as an object of study store retail sales "Kompremos Supermarket” located in the town of Girardot, which has been the clear reflection of the impact of superstores in cities with low population

The investigation seeks to recognize the current position of the company in the market, the ability to continue to compete for this and generate value to their external customers and internal, to continue in the area without damage. For this study will use the matrix model, which analyzes the environment of the company and the domestic situation in order to interrelate, to define a strategic position in the market, generating as a result of a fusion strategic, which will improve the competitive situation of the company, to the point of achieving sustainability.