bachelorThesis
Proyecto María María
Fecha
2014Autor
Prieto Peña, Ana María
Institución
Resumen
María María is a project that was developed in the Jewellery sector, but with a strong cultural and artistic approach. Our product is more than an accessory. We offer beauty and distinction; and give women the opportunity to personalize their accessories, being a designer for a while and show off their own creation. This accessory contacted the user with the literary world. This Business Plan incluyed the study of the situation of the jewelery industry in Colombia and Perú, the study of the viability of the project and the creation of strategies for its success of the business.