Artículos de revistas
Measuring Commercial Potential of a New Technology at the Early Stage of Development with Fuzzy Logic
Registro en:
Journal of Technology Management & Innovation 2(4): 2007, p. 73-85
Autor
Bandarian, Reza
Institución
Resumen
Commercial potential is the opportunity of commercialization of the candidate technology. Every new technology to reach market needs to thrive and prosper in a continuously changing and unpredictable business environment. Determination of commercial potential of a technology is a necessary prerequisite element for defining successful commercialization strategies. Commercial potential can be determined by various methods.
The focus of this paper is on developing of a Fuzzy system for measuring commercial potential of a candidate technology at the early stage of development before spend the time and effort, based on Strategic Technology Evaluation Program (STEP).
Based on STEP, for commercialization, every new technology needs a number of characteristics; these characteristics are broken into some dimensions and this dimensions to some indices.
For measurement of commercial potential we use IF {Fuzzy antecedents} THEN {Fuzzy consequent} rule. This system uses experts’ knowledge and includes implementation of Fuzzy logic method and terminology.
The approach that is described here is simply a framework, which can be modified to fit different situations as appropriate.