Now showing items 1-10 of 3118
Analysis of advertising in the multimedia environment of children and adolescents in Peru
I examined advertising of healthy and unhealthy food and beverage products across television, Facebook, outdoors, and bodegas. I used content analysis to describe the types of advertised food products, the persuasive ...
Does humor work in advertising of pharmaceutical products?
This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex ...
Prometo, luego existo : la publicidad como acto ilocucionario
(Universidad de La Salle. Facultad de Filosofía y Humanidades. Filosofía y Letras, 2018)
The prevalence and audience reach of food and beverage advertising on Chilean television according to marketing tactics and nutritional quality of products
(Cambridge University Press, 2019)
© The Authors 2018.Objective In the light of Chile's comprehensive new restriction on unhealthy food marketing, we analyse food advertising on Chilean television prior to the first and final phases of implementation of the ...
Comparing children's explicit and implicit understanding of advertising and placement on TV
(Taylor and Francis Ltd., 2017)
Although product placement is a frequently used promotional tool in local and international productions, particularly in combination with advertising, its study has been almost neglected in Latin America. This paper examines ...
Mobile in-game advertising
Publicidade vernacular: um estudo sobre práticas comunicativas persuasivas informais
(Universidade Federal de PernambucoUFPEBrasilPrograma de Pos Graduacao em Comunicacao, 2017)