As result of the literature review carried out as a research project, this article presents a comparative analysis of the evaluation process of investment decisions from the viewpoint of the traditional financial theory ...

Based on studies of behavioral finance, this work aims to verify if cognitive style of the individual and their behavioral biases influence on their investment habits, for example, their decision to invest in fixed or ...

Empresas de bens de consumo se deparam hoje com o desafio de conhecer e influenciar seus shoppers durante suas jornadas de compras, para que, assim, possam incrementar suas receitas. O shopper marketing surgiu para buscar ...

Mergers and acquisitions activities, also known in the market as M&A, have been an important strategy adopted by CEOs to ensure domestic and international competitiveness, motivated by many reasons: need for growth, market ...

Este trabalho tem a intenção de contribuir com o debate na área de economia e finanças comportamentais ao realizar um estudo sobre o comportamento do volume transacionado de um ativo listado no mercado acionário brasileiro. ...