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Heuristic instrument for group mindset metaphors (HGMM)
(2012)
Abstract: The aim of this presentation is to discuss if this heuristic instrument could be a research method for behavioural business ethics. HGMM can elicit group shared images. Probably we can find patterns. Assuming ...
Metaphors MBA students live by @organizations
(Association of MBAs, 2018)
Introducción: "We are used to say that we teach MBA students to improve their decision making skills So, think about this second quotation, for a moment. Professor George Lakoff, from University of Berkeley, is the creator ...