Now showing items 1-10 of 16982
La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú.The Application of Relational Marketing in Latin American Mass Consumer Markets: A Case Study in PeruA aplicação do marketing relacional em mercados massivos da América Latina: estudo de casos no Peru
(Universidad del Rosario, 2013)
Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...
Marketing strategies in small animal clinical practice
(Emerald Group Publishing Ltd, 2017-01-01)
Purpose - Marketing strategies can be used to leverage business in the service sector, specifically in veterinary medicine; among other benefits, it can make a difference in satisfaction and consequent customer loyalty. ...
Marketing da informação : entre a promoção e a comunicação integrada de marketingInformation marketing : between promotion and integrated marketing communication
(Programa de Pós-Graduação em Ciência da Informação da Universidade Federal da Paraíba, 2013)
Do U.S. marketing orders have much market power? An examination of the Almond Board of California
This review tests the conventional wisdom that U.S. marketing orders act as profit-maximizing cartels. It analyzes the marketing order for U.S. almonds in both the domestic and export markets. Such a case study is relevant ...
A atuação das Relações Públicas no Marketing Político
(Universidade Estadual Paulista (UNESP), 2015)