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Marketing mix eleitoral: um modelo de an??lise de campanhas eleitorais.
(Universidade Federal da Bahia, 2005)
¿Cuáles son las variables clave en la adopción del marketing de relaciones? Una investigación en el contexto colombianoWhat are the Key Variables in the Adoption of Relationship Marketing? A Research in the Colombian ContextQuais são as variáveis chave na adoção do marketing de relações? Uma pesquisa no contexto colombiano
(Universidad del Rosario, 2015)
The purpose of this research is to discover the key variables in the application of relationship marketing in Colombian companies. A comparative instrument is applied to companies belonging to different industries and of ...
Marketing Social ¿Un Engaño especializado para la Sociedad o una nueva alternativa para la RSE?
(2013-04-26)
En la actualidad las empresas que generan una mayor utilidad para sus accionistas, no son necesariamente las empresas más exitosas. En realidad las organizaciones empresariales más exitosas son las que muestran un liderazgo ...
La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú.The Application of Relational Marketing in Latin American Mass Consumer Markets: A Case Study in PeruA aplicação do marketing relacional em mercados massivos da América Latina: estudo de casos no Peru
(Universidad del Rosario, 2013)
Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...