The general aim of this work is to know how the publishing professional inserts himself in the editorial business market in Rio Grande do Sul. Two factors led to the choice of this theme, the paucity of research directed ...

This work has as objective understanding the marketing strategies adopted by L&PM publishing house in digital ambience, over the editorial market‟s complexity, in which books dispute attention of consumers and other ...

Estudo exploratório realizado junto às editoras de S. Paulo onde se procura aferir a aplicação ou não de Marketing por parte das Editoras. Através deste estudo foram detectadas as formas que as editoras utilizam para ...