Despite the central role of cultural distances in social sciences, literature is surprisingly scarce in quantitatively measuring and graphically representing this concept in Latin America. This study addresses this issue ...

At the end of 2011, the Scottish whiskey brand Johnnie Walker launched its first one-country only advertising campaign, the Keep Walking, Brazil, signed by the Brazilian advertising agency Neograma/BBH. In addition to the ...

This study examines the representation of homosexuals in contemporary Brazilian cinema by a Queer Cinema perspective. The focus of the analysis was the movies Tattoo (2013), by Hilton Lacerda, and The way he looks (2014), ...

This study focuses on the social representations of gaucho s identity in virtual communities on Orkut. Definitions of virtual community, local culture, social representations, identity and cyberculture are part of this ...

Introduction: The emergence of the Internet and the Web platform raise new possibilities and challenges of management and access to knowledge, stored in digital environments in the form of data. In this context, the tools ...

This paper discusses the concept of memory based on a sociocultural perspective for a possible analysis of it as an element of representation in Knowledge Organization. Memory, from a sociocultural perspective, involves ...

The main objective of this work is aimed to analyze the representations that emerged from the teletandem interactions among foreign language learners, regarding the historical-political aspects of their countries, discussing ...