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Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
(Universidade do Vale do Rio dos Sinos, 2016-09-16)
Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase
(Universidade do Vale do Rio dos Sinos, 2016-09-16)
A crise, e agora? O comportamento de consumo das classes populares frente a um cenário econômico de crise
(Universidade do Vale do Rio dos Sinos, 2016-04-29)
This paper tries to understand the consuming behavior of popular classes individuals, facing an economic crisis enviroment. To achieve this aim, was necessary to aproach the scenery before crisis, that goes from Plano Real ...
A crise, e agora? O comportamento de consumo das classes populares frente a um cenário econômico de crise
(Universidade do Vale do Rio dos Sinos, 2016-04-29)
This paper tries to understand the consuming behavior of popular classes individuals, facing an economic crisis enviroment. To achieve this aim, was necessary to aproach the scenery before crisis, that goes from Plano Real ...
Emoções negativas dos consumidores com o varejo online norte-americano: respostas comportamentais às falhas no serviço
(Universidade Federal de Santa MariaBrasilAdministraçãoUFSMPrograma de Pós-Graduação em AdministraçãoCentro de Ciências Sociais e Humanas, 2023-03-27)
The way consumers purchase products has changed in the 21st century, mainly due to the rise of the internet and, for this reason, many companies show interest in understanding how the purchase process develops and what ...
A responsabilidade social corporativa e seus efeitos sobre a intenção de compra e a atitude em relação à empresa dos consumidores
(Universidade do Vale do Rio do Sinos, 2007-06-13)
Studies published in renowned international journals relate Corporate Social Responsibility (CSR) construct to consumer behavior, more specifically regarding consumer Attitude towards the Company (AC) and Purchase Intention ...
A responsabilidade social corporativa e seus efeitos sobre a intenção de compra e a atitude em relação à empresa dos consumidores
(Universidade do Vale do Rio do Sinos, 2007-06-13)
Studies published in renowned international journals relate Corporate Social Responsibility (CSR) construct to consumer behavior, more specifically regarding consumer Attitude towards the Company (AC) and Purchase Intention ...
Comportamento dos consumidores de frutas e hortaliças: um survey na região central do Rio Grande do Sul
(Universidade Federal de Santa MariaBrasilAgronomiaUFSMPrograma de Pós-Graduação em Extensão RuralCentro de Ciências Rurais, 2017-12-15)
Consumption is a bilateral relationship, where the good is acquired through the relationship between at least two individuals, and an analysis of consumption is important through the approach of some aspects of economic ...
Determinação das características de preferência dos alunos na escolha de uma instituição de ensino superior privada na cidade de Santa Maria - RS
(Universidade Federal de Santa MariaBREngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de Produção, 2009-06-29)
Understanding consumers and the consuming process supply a series of benefits. Among these benefits are the support to managers in their decisions, the supply of a knowledge basis in which marketing researchers are able ...