Now showing items 1-10 of 53
Estrategia digital, personal y contextual para el nuevo consumidor-prosumidor
(Universidad de San Andrés. Escuela de Administración y Negocios, 2016-10)
Analysis of recruitment process by digital media and social networking in international companies in latin america and the effects on their financial performance
Recruitment processes play a particularly important role on Human Resource Management and on the overall business planning. Its main objective is to find and attract suitable and potential talent based on the company’s ...
Endowment effect in Latin America: empirical evidence and implications
Authors from several disciplines—decision sciences, management, marketing, behavioral economics—have documented the existence of anomalies to the standard rational model of human behavior. Among several anomalies, the ...
Identificación de factores asociados a la compra por internet en consumidores colombianosIdentification of factors related to online shopping in Colombian consumers
(Universidad EANFacultad de PostgradosEspecialización en Gerencia de Mercadeo, 2014)
Price Stickiness in Emerging Economies: Empirical Evidence for Four Latin-American Countries
(Universidad de Chile, Facultad de Economía y Negocios, 2008)
In spite of vast theoretical developments on the issue of price stickiness in the context of macroeconomic models, papers assessing the empirical validity of such hypothesis using micro-data are scarce. Most of these few ...
Brand familiarity in Latin America: a new three-dimensional conceptualization and measure
Brand familiarity is a construct often used in marketing and consumer behavior for explaining buyer behavior and marketing effects. Advertising agencies and marketing managers use brand familiarity as a measure of marketing ...
Endowment effect in latin america: experimental evidence
(Universidad de Chile. Facultad de Economía y Negocios, 2017)
Authors from several disciplines -decision sciences, management, marketing, behavioral economics- have documented the existence of anomalies to the standard rational model of human behavior. Among several anomalies, the ...
Understanding Attitudes and Pro-Environmental Behaviors in a Chilean Community
Environmental protection and restoration are some of the major challenges faced by our society. To address this problem, it is fundamental to understand pro-environmental behaviors in the population, as well as the factors ...
Consumer behavior after the Brazilian power rationing in 2001
In June 2001, after a dry period, the level of the water reservoirs in Brazil was below their operational levels. This situation, combined with other historical factors, led the country into a period of power rationing. ...