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Product Portfolio Management in Brazilian Technology-based Companies: Case Studies in Medium and Large Companies
Product portfolio management (PPM) affects the trajectory of innovation and new product development because it guides not only the project of new products but also decisions to revise, update or discontinue products that ...
An aproach for implementing knowledge management in small and medium companies in Brazil: A case study
The search for competitive advantage in a global environment must consider the use of tacit and explicit knowledge circulating inside companies. Differential factors can be easily replicated nowadays. Due to the great ...
Global Companies: The political economy of world business
(Revista Mensaje, 2018)
International trajectories of Brazilian companies: Empirical contribution to the debate on the importance of distance
Purpose – It has been argued in the international business literature that companies begin their internationalization trajectories by entering countries that are geographically and psychically closest to the country in ...