After the Technological Revolution, the world has undergone many social and behavioral changes that have forced companies to rethink their methods of communication in marketing. Marketing is a strategic business sector ...

In this research you find detailed information about the competences profile of social communicator linked to a digital advertising agency. In the first chapters, be illustrate the poor description has been made of ...

This study explores the relative importance of selected criteria in evaluating ad agency performance and the role wich agencies play in providing marketing communication services of both a within-country and among-country nature.

Diante das novas dinâmicas de interação e das estruturas de uma sociedade em midiatização, os contextos organizacionais passam a se reconfigurar, trazendo para as organizações novos desafios como a multiplicação dos meios ...

The recent changes in Brazilian legislation to stimulate the innovation have influenced the functioning of public universities. The regulation of mechanisms of intellectual property management and technology transfer ...

The provision of public goods under asymmetric information has most often been viewed as a mechanism design problem under the aegis of an uninformed mediator. This paper focuses on institutional contexts without such a ...